You built this business around a life you love.
Let's make sure you still get to live it.
You got into this for the life. Not to run yourself into the ground keeping it alive.
You didn't start this to work more. You started it to live more.
We don't hand you a consulting binder and say good luck. We get in the boat with you. We learn how your operation actually runs — the messy, real-world version — and build the systems that let you breathe again.
Strategy. Operations. Automation. Hiring. Delegation. Workflows. Whatever's broken, whatever's bleeding time — we find it and fix it. Not with theory. With systems that actually work when you're not watching.
Whether you're a solo founder wearing every hat or managing a growing crew — we build the systems that let your business run without everything flowing through you. Dashboards that show you what matters at a glance. Processes that run whether you're at your desk or on the water.
The life came first. The business was supposed to fund it — not replace it.
We map your entire operation and find where the chaos lives (the Chaos Map).
We simplify before we automate. No point automating a broken process.
We document everything into SOPs that anyone can follow — your team, your future hires, or even just future-you.
We build AI automations using the right tools for YOUR business.
We monitor, optimize, and make sure it sticks through peak season and beyond.
Three steps. No fluff.
Free 15-minute call. You tell us where it hurts. We tell you if we can help.
We dig into your operation and map every bottleneck, time sink, and broken process.
We build the systems, show you how they work, and you get back on the water.
Every business is different. Every project is built around yours.
A deep dive into how your business actually runs — not how you think it runs. You walk away with a clear picture of where the chaos lives and a real plan to fix it.
Walk away with total clarity — even if we never work together again.
We roll up our sleeves and build it with you. No cookie-cutter playbooks — just the systems your business actually needs to run without you in the middle of everything.
For founders who want someone in their corner long-term. Think of it like having a business partner who only shows up for the stuff you hate doing.
It all starts with a conversation. Let's talk about what yours looks like.
Real results from real outdoor businesses.
I was spending 20 hours a week on bookings and follow-ups alone. After working with Iron Wake, that dropped to about 2. I actually took a Saturday off last month — first time in three years.— Charter captain, Gulf Coast
She didn't just hand me a playbook and disappear. She got into my business, understood how we actually operate, and built systems that my team could run without calling me every five minutes.— Tackle shop owner, Northeast
The Chaos Audit alone was worth it. I finally saw where all my time was going — and it wasn't where I thought. That clarity changed how I run everything.— Fishing lodge operator, Pacific Northwest
"Builder of businesses. Recovering chaos addict."
I've spent my career inside businesses that were growing faster than their systems could handle — restructuring operations, fixing broken processes, building teams, and getting founders out of the weeds so they could actually lead.
I've seen the same story a hundred times: a passionate owner who built something real, but now they're trapped running every piece of it themselves. No systems. No breathing room. No off-season.
The outdoor industry is full of these founders. People who started a guide service, a tackle shop, a charter operation because they love the water — and ended up chained to a laptop in a parking lot at the boat ramp.
I help them fix that. Strategy, systems, automation, and a sounding board who's been in the trenches.
I only work with owners who are all in — because I can't want it more than you do.
The outdoor industry is overdue for better operations. Let's build yours.
Let's build an operation that actually protects it.
Book a free 15-minute Sanity Check and let's figure out where to start.
Book Your Free Sanity Check