AI agents for small businesses
Put the repetitive work on rails.
Iron Wake builds practical AI agents that follow up with leads, answer routine questions, organize admin, and keep owners out of the weeds.
new leads answered, qualified, and routed this week
follow-ups sent before quotes went cold
owner decisions flagged instead of buried in inboxes
The real problem
Small businesses do not need more noise.
Leads are slipping.
Website forms, voicemails, DMs, and quote requests sit too long because everyone is already busy.
Follow-up is inconsistent.
Money gets lost after the first conversation because no one owns the next touch.
The owner is the system.
If the process depends on one person remembering every handoff, it eventually breaks.
What we build
Useful agents, attached to real work.
We start with the places where AI can protect revenue, save owner time, or make the day run cleaner.
Lead Agent
Responds fast, asks qualifying questions, books calls, and routes the details.
Follow-Up Agent
Keeps estimates, old leads, reviews, and no-shows from disappearing.
Admin Agent
Drafts messages, creates tasks, summarizes activity, and handles recurring admin.
Customer Agent
Answers common questions and escalates anything that needs a human.
Ops Agent
Watches handoffs, schedules, bottlenecks, and exceptions before they snowball.
CEO Brief Agent
Turns scattered activity into a simple view of what happened and what needs attention.
How we work
Start small. Make it useful. Then expand.
Find the leak
We map where time, leads, or money are slipping.
Build the agent
We define the rules, approvals, tools, and escalation points.
Tighten the system
We watch the first version, improve it, and expand only when it works.
Agent Opportunity Audit
A focused call to find the first agent worth building, where it should plug in, and what it needs to produce for the business.
Simple starting point
Tell us what keeps slipping.
We will identify the first agent worth building, what it should handle, and what should still stay human.
AI should make the business quieter, not louder.
That is the bar: fewer dropped balls, clearer handoffs, faster response, and more owner time back.